Ethiopia is the Motherland of Coffee Arabica, endowed with a spectrum of coffee origins and flavors. Ethiopian coffee is rich with a distinct flavor and aroma due to genotypic and geographical factors such as altitude, soil composition, temperature, rainfall, topography, and ecology. Coffee has been growing wild in Ethiopia for thousands of years, predominantly in the southwestern highlands.

Fresh Agro Industry PLC was founded in 2012 to introduce this genuine taste of Ethiopian Coffee to the world, with the aptly named brand of Wild Coffee.